The Top 10 Things You Need To Sell Your Home In Vancouver In 2019!

Do you wonder what it takes to sell your home in Vancouver? I'll walk you through the top 10 things you need to do just that. Let me show why I was selected as one of the top 50 Video Influencers in real estate for the past 2 consecutive years.

Hi. I’m Craig Veroni with RE/MAX Masters Realty and in today’s video, I’m going to tell you about the Top Ten Things you need to sell your home in 2019. If you are planning on selling your home soon, you’re going to want to check out my other video, Selling Your Home In 2019? Why You Need To Market Your Home Like It’s An HGTV Show! And, if you stick around, I’m going to tell you about a ninja tip that will skyrocket the marketing for your home. As always if you enjoy the content here, please subscribe to my channel, hit that thumbs up button and don’t forget to click on that bell so you can be notified immediately when I have a new video out. I want you to be able to stay up to date on all the latest tips and insights in the Vancouver real estate market so you can become an expert too!

1. Number One - Clarify your goals. You need to know exactly why you’re selling and what your next steps are. In any market, it’s never a good idea to put your home on the market to simply “see what happens.” You’re not in it to win it and most likely you’ll list at a price that’s above the current market value, your home won’t sell and the impression left in buyer’s minds is “what’s wrong with this home?” In today’s market, you need to be clear on what your goals are. Are you selling because you need to upsize to a larger home? Are you selling because you are moving to another area or out of the City altogether? Both of which, by the way, offer a seller terrific opportunities in today’s market. Are you selling because you need to relocate for work? Or are you selling because you’re downsizing from a larger home to a smaller condo or townhouse? Once you are clear about your need to sell and where you’d like to move to you can move confidently to the next step. 

2. Number Two - Find a great REALTOR you can connect with. It’s important to find an agent who not only is proficient at their job but is also someone who you feel is aligned with your goals and values. If you have any hesitation or feel like you simply don’t connect, move on and find someone else. It amazes me how many people stick with an agent they don’t like simply because they don’t know that the option to move on exists. There are ads in print, on the radio, and television right now telling people to “Take Ownership Of Home Ownership,” and “Find The Right REALTOR.” A good agent and there are many out there, should take the time to understand exactly what your goals and needs are so they can advise you accordingly. 

3. Number Three- Have a realistic expectation of the “Market Value” of your home. You’re hiring a real estate agent to provide you with knowledge and insight into the market conditions surrounding your home and to come up with a list price that is going to net you the most money on the sale, so pay attention to that advice. The market data doesn’t change. Yes, it can be interpreted differently by various agents but the good ones will always give you the straight goods upfront. I personally strive to provide homeowners with a range of no more than $30,000 so they have the most accurate range of what their home should be listed for. The idea that a homeowner should list high to account for negotiation is, in my opinion, not a great one. Ask any seller of a detached home in the City who’s home has now been on the market for 6 to 12 months and who are on their 2nd, 3rd, or even 4th price reduction, how that strategy is working for them. The optics, from a buyer’s perspective, of a price reduction, are never good. The first question that will invariably cross their minds is “what’s wrong with the home.” The second thing is “I smell blood in the water. I wonder how much they’ll reduce it by next time?” Buyers these days are incredibly savvy and do a ton of research online. In stable or Buyers markets they have the advantage of time on their side coupled with a much greater supply of homes to choose from. So, do your homework and pay attention to the agent’s homework whom you’re interviewing. 

4. Number Four - So, you’ve chosen an agent you connect with and have come up with a list price. Now it’s time to channel Marie Kondo and find what “Sparks Joy” in your home and what doesn’t. Yes, it’s time to de-clutter and prepare your home for the photos, videos, and showings that are coming up. The presentation of a home is so important and should not be overlooked. If you don’t have the time or desire to de-clutter and stage your home, hire someone to do it for you. I guarantee the money you spend will be recouped many times over on the sale price of your home because it showed nicely. Buyers want to enter a home and a space that is welcoming, warm and inviting. Not filled with excess junk and personal memorabilia. You know you’re going to be moving shortly anyway so why not get a head start on things and pack up everything you don’t need while your home is on the market. A great agent can assist you in both offering tips for you to de-clutter and stage your home as well as recommending a professional should you wish to go that route. 

5. Number Five - Now that your home is showing beautifully you need to have it professionally photographed, have a floor plan created, and a professional video of your home, surrounding neighbourhood and amenities created. If you’ve hired a great agent, they will be doing all of this for you. Here’s a pro tip, these are definitely things you want to be asking an agent during the interview process. Almost 100 percent of buyers start their search online these days and if there are no photos or floor plan they won’t be able to visualize themselves and their furniture in your space. Poor quality photos that are taken with a cell phone just won’t cut it. People are buying lifestyles these days and if your home doesn’t have a custom video showcasing its features as well as that of the neighbourhood and amenities, you are missing out on a lot of potential buyers. Check out some of these examples for inspiration.
6. Step number six is to pre-market your home. One week before your listing goes live on the MLS you should be pre-marketing your property. To do this create a coming soon video for your home and put that in a Facebook dark post. A coming soon video is a teaser and creates excitement about your home that’s about to be listed. A Facebook dark post is an ad that’s run on Facebook targeting only those people who may be interested in your home. The ad is run for one week at a cost of around $10 per day. 

7. Step number seven is when your listing goes live on the MLS. Now that your listing is live you need to create another Facebook dark post targeting those same people and letting them know the home is now on the market. Again this ad runs for about a week at approximately $10 a day. By executing steps 7 and 8 correctly, your home should be viewed by anywhere from 8,000 to 20,000 people in the first week. That’s a lot of eyeballs and potential buyers who may not even be aware your home has just hit the market. 

8. Step number eight is to make sure all of the documentation that any buyer or agent is going to need for your home is in digital form and can be sent in an instant to that person. This means that your title, property disclosure statement, photos, and video of your property, feature sheet, floor plan, strata documentation if it’s a condo or townhouse, are all in one convenient folder that can be sent in an instant. Here’s a ninja pro tip for you. Have a title review done for your property. What’s a title review you ask? Every property has a title. That title contains all the financial and non-financial charges associated with that property and any prospective buyer is going to want to know about them. The problem is the title simply lists the charges or easements or rights of way but there’s no explanation about what they are. Getting a title review done by a lawyer breaks down each of those charges in detail and lets a person know exactly what they are. Having this piece of information in that folder will make buyers and their agents extremely happy.
9. Number Nine - Hold an agent's open house. Every area has a designated day of the week for agents open houses. Hold an open house on that day for your area and invite agents to come and preview your home for their clients or even bring their clients with them to get a sneak peek ahead of the general public. On this day if any agent or their clients want any of the documents, if you’ve followed step eight, they can have it in the time it takes for you to enter their email address. 

10. Finally step 10 is to have an amazing public open house or even better, back to back open houses on the Saturday and Sunday of the first week your home is on the market. Now if you remember in steps six and seven I told you to pre-market your home for a week run a Facebook dark post then once your listing goes live-run another Facebook dark post for that week. Well if you followed those steps your first two open houses should be packed. And isn’t that the whole point? To get as many eyeballs on your property as possible and build so much excitement about your home that they absolutely have to come and see your home in person. It’s also important to have food and refreshments at the open house to further create that warm welcoming feel in the home. 

11. Now I know what you’re thinking. I am the homeowner. I don’t want to be doing all these things. And you’re absolutely right. This is why the agent you hire to sell your home should be doing all of these things for you. And if you’re thinking well, I’m not sure if I know an agent who does all this. You’re in luck because you’re watching a video of an agent who does and if I’m not your cup of tea, I can recommend a number of agents in your area who do as well. 

When I list a home I deploy all of these strategies for my clients and the results are amazing. I was named one of the top 50 Video Influencers In Real Estate in North America for the past two consecutive years for the way I utilize video to sell my clients' homes. 

If you, or someone you know, are thinking of selling your home in the near future and would like to discuss things in greater detail, you can get in contact with me by calling 778-996-1922 or email me at and I’d be happy to assist you. 

Thanks for watching, I hope you have a fantastic day. And if you liked this video please subscribe to my channel, hit that thumbs up button, and don’t forget to click on that bell so you can be notified immediately when I have a new video out. I want you to be able to stay up to date on all the latest tips and insights in the Vancouver real estate market so you can become an expert too!